There are many, many hacks that you can do with lighting to deliver a better image without spending hundreds of dollars to change the shape of the lighting. It has to do with thinking smarter about the light and knowing how RAW files work in post-production. Even if you’re not working with a flash, there are ways to make natural and ambient light help your subject look more attractive to most pairs of eyes.
Here are a number of ways without breaking the bank at all.
Use Shadows When Outside to Have Better Control Over Your Exposures