ONA products have long been the sexiest thing in the photo industry–and today they’re announcing a new product that’s designed to help a charity. It’s called the Sahel, and they’re partnering up with a charity: water for the creation of this strap. The Sahel is the company’s newest leather strap that is padded with very soft neoprene. And to attach it to your camera, you’ll use a two buckle system that is really, really simple to work with.
There are also custom rivets holding things together and soft leather (also suede) to attach the strap to your camera. The strap is designed to hold camera kits up to six pounds and is really pretty long. For that reason, it’s best to wear it around your body in a similar fashion to something BlackRapid may make. If you sling it around your shoulder, you’ll have the camera dangling down a little bit below your waist.
When you buy a strap, the proceeds will support charity: water; which is all about bringing clean drinking water to lots of folks around the world that don’t have it.
You can purchase the strap at Charity: Water’s shop or at ONA’s website for $99–which isn’t terrible considering the craftsmanship and the fact that it’s helping a charity. More photos are after the jump.