Dove Releases Photoshop Action That Undoes Retouching Work

Dove has pushed their real beauty campaign really hard as of recent, and it has now reached the Photoshopping stage. The company has now announced that they are responsible for posting a beautify action on Reddit that is supposed to make a person’s skin glow. However, what they’re saying it now actually does is undo the effects of retouching. Funny enough, the user also already deleted their account–and it goes to show the company’s social media team applying total disregard to understand how the social sharing site works as they didn’t even care to cross-post it to /R/Photography, the largest of the photography-related subreddits (one of which I’m an admin for.)

Editor’s Clarification: I’m not the admin of the /R/Photography Sub-Reddit. Rather, there are many sub-reddits based on photography as a subject itself. I’m an admin for one of those channels.

For those not familiar with the campaign, Real Beauty focuses on accepting women the way they are and look and often shows ads of said real women. They’re not the only ones against retouching though–Israel now bans ads showing underweight models and that also contains a clause saying that advertisers must clearly state that an image has been retouched.

This begs the question of what many women who want their images retouched (such as brides at weddings, models, actresses, and others) have to say about the action. Sure, it is more a social issue at hand–but to each their own as well.

Via Mashable

Tagged as: band, dove, photoshop, photoshopping action, real beauty, reddit

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mary

It does not “beg the question.” It raises the question.
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Jason

How can it possibly work? Does it just take and add wrinkles vm sooth skin. It is not a though they know what the original looks like.
Bob Prangnell

I guess it just reverts (F11) or undoes all the history. It’s just Dove’s “we are better than you” holier-than-thou marketing campaign BS
http://www.facebook.com/omstar Steve Rehberger

What a transparent and pointless marketing ploy!

There is just as much retouching done on the images that Dove has commissioned and used over the years. The fact that they request a certain “clean” and naturalistic” look from their marketing departments doesn’t change the fact that they are as guilty of the same kind of image manipulation as the rest of the industry.

There is overdone, cartoonish and excessive retouching. There is beautiful, subtle work, done with a light touch. There are all stops in between, This is just a ridiculous ploy for attention aimed at the ignorant and narrow minded and just makes the Dove look worse than the companies they are attacking.