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A7 Camera Straps Starts #FollowNoPath Rebranding Campaign; Releases Three New Sexy Straps

by Chris Gampat on 12/06/2012

We’ve reviewed the A7 Black Camera Strap here on the site. And they really are some pretty beautiful and durable straps. But today, the company is announcing a bit of a rebrand and is also releasing three more straps in their store. The new straps are a two tone reversible, Braided (which is probably going to be next on my wish list) and a thin strap for mirrorless camera users. You can see all the details at the according links. But you can also catch their new marketing video after the jump.

 

Follow No Path from A7 NYC on Vimeo.

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