Not long ago, Profoto teased new light modifiers on their blog. And today, they’re announcing their new RFi softboxes. RF stands for recessed front while the “i” stands for improved; and the overall design of the boxes is designed to send the light forward vs to the sides. Lighting specialists call this directional quality; and if used right way, it sounds like these could potentially mimic the look of a real parabolic umbrella that allows you to adjust the light throw. Softboxes are already very directional and make very efficient use of light; so it will be interesting to see just how much more Profoto can hack the laws of physics. The softboxes can come with a soft strip, flat front diffuser, or soft grid. Another new addition is the fact that the speedrings are color coded for easier use and organization in the studio.
Lastly, every unit is hand-sewn. More information is after the jump.
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