web analytics

The Phoblographer’s Guide to All the Stuff that Sony’s Unicorn’s Vomitted Today

by Chris Gampat on 09/12/2012

We know that today’s announcements can be a tad bit overwhelming. Heck, it was overwhelming on the news team to get all this stuff to you today. But we did the job, so here’s the skinny:

- Sony announced the new RX1 point and shoot camera with a full frame sensor and a 35mm f2 fixed lens made by Carl Zeiss. We’ve got a news post with all the specs that you care about, and I had some personal fondling time with the camera too.

- The Sony NEX 6 was also true. Indeed, it is a step in between the NEX 7 and NEX 5R. So if you want something in between and if Sony’s menu system drives you bonkers, this may be the one for you. We’ve got all the news and our first impressions ready for you.

- We didn’t really think it was possible, but the Sony VG900 camcorder is the world’s first E-Mount camcorder with a full frame sensor. In fact, when you put a full frame lens on there, there is no cropping at all. We’ve got a news post explaining the technology and our first impressions too.

- Sony’s A99 has been much anticipated. And today, the company is announcing their challenger to the Canon 5D Mk III and Nikon D800. The new camera features a 24.3MP full frame sensor and is smaller than all the direct competition. We’ve got a news post and our first impressions/thoughts.

- Not to be outdone in the lighting department, but the company also announced a new flash, and it seems very nice.

From the viewpoint of a technology journalist that has been in the industry and seen it change over the years, 2012 has to be the most exciting year that I’ve seen so far in the world of photography. Last year, we had earthquakes and other natural disasters cause a ton of havoc. And this year, we’re starting to see companies like Sony come in and innovate. Though we will hold our judgements for the final reviews, it goes without saying that the world is looking at Sony now and that the era of the big two may be over sooner or later.

Like what you read? Share

Follow us on

Previous post:

Next post: