Last Updated on 03/01/2012 by Chris Gampat
Today, Hasselblad announced a deal that makes their already pretty sweet cameras and lenses even sweeter. Now, when you purchase a camera, you’ll get Adobe Photoshop Lightroom bundled with it. The press release isn’t very specific on which version though as we’re all very sure that Adobe Lightroom 3 will be replaced by 4 soon. Hopefully, that means that when Lightroom 4 does come out (already leaked), you’ll get the latest version. Who knows, maybe the next Hassie cam may shoot video?
It doesn’t seem like a retroactive deal though: as they also state that current Hasselblad customers who buy H4D bodies will also get the software with their new purchase. Indeed, the camera is quite tempting for studio work.
So does that mean that the Phocus software is being phased out? No. Phocus still offers high-end capabilities some highly specialized tools and remains an integral element of our Multi-Shot cameras as well as our Phocus Mobile application, which enables wireless connectivity for the iPhone, iPad and iPod Touch.
Update: I received the following email from a reader
Dear Chris,
Maybe you can add an update to your article that only H-System lenses are supported right now and all the excellent Zeiss-Lenses for the V-System have no lens profile within Lightroom (which is a shame!).
With this comment you would help to build up a little bit pressure for Hasselblad to not forget the many users of their old V-system cameras with digital backs.
Please contact Hasselblad to verify my information. I tested it myself and even in the beta of Lightroom 4 Hasselblad V-System lenses are spared out!
Best wishes,
Reader
It seems that Hasselblad also really wants users to upgrade their lenses.