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RE-35 is Really Just a Big Fake

by Chris Gampat on 04/05/2011

Just got this email from the admins behind the RE-35 site that we talked about earlier on.

“Thankyou for your enquiry about Re35.

Some good news:
The feedback to our “product” has truly been overwhelming. It seems Re-35 really addresses a need and people worldwide can‚t seem to wait to get their hands on our “product”.

The bad news:
Some things are to good to be true!
Re35 does not really exist. We (the design company Rogge & Pott) created Re35 as an exercise in identity-design. We invented the “product” because it was something, that we had wished for for a long time (as many others).
We launched the website and sent out  ”press releases” on April first – thinking, that the date would make clear, that Re35 is just wishful thinking – a classic April Fools Prank!

However:
All this attention Re35 ist getting might actually be good for something. It proves, that there is a gigantic community of photographers with analog equipment out there that is desperately waiting for a product  like this to come along.

We hope there are no hard feelings
and that you are not too disappointed.

Cheers from Germany.
Henning Rogge

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RE-35
Digital Cartridges for analog 35 mm Cameras”

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